Why Bibendum Still Matters
Since appearing in 1894, the Michelin Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1
(Image: https://www.smithersofstamford.com/20498-large_default/michelin-man.jpg)What You Didn’t Know About Bibendum
external frameHis name comes from the Latin slogan “Nunc est bibendum,” meaning “Now is the time to drink.” :contentReference[oaicite:2]index=2
From Mummy to Mascot
Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3
The Icon That Refuses to Fade
Bibendum continues to signal Michelin Man logo’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Is the Michelin Man Here to Stay?
Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.
